The Highest Paid Instagram Celebrities

Like it or not, we all spend a lot more time on social media than we care to admit. Instagram is one of the world’s most popular platforms, and for good reason. It’s the perfect place to share images and makes for the ideal platform through which fans can connect with all of their favorite celebrities.

Of course, in true Hollywood fashion, all of our fan favorites are cashing in on this. Brands from around the world reach out to celebrities and pay them to promote their products and events on their pages. The price of a single Instagram post these days is steep – take a look at who the highest paid celebrities on Instagram are below.

Dwayne ‘The Rock’ Johnson

Former professional entertainment wrestler, Dwayne ‘The Rock’ Johnson, has a rare kind of superstar power. He is known not only as a sportsman but also as one of the highest-grossing actors of all time. He has earned a reputation as being one of the most bankable celebrities out there and over the past decade, he has taken his Instagram appeal to the next level. In 2020, he surpassed a whopping 200 million followers. He provides his fans with access to his fitness routines, cheats days, sense of humor, and career – and they can’t seem to get enough. As such, he reportedly charges USD 1,015,000 for a single post.

Kylie Jenner

Kylie Jenner has been one of Instagram’s highest-paid celebrities ever since she was a teenager. Before The Rock, Kylie was at the top of the list. She also has over 200 million followers and constantly gives her fans a glimpse into her life at home with her young daughter Stormi, extravagant vacations with her family, and upcoming products from her beauty line. These days, the billionaire can demand up to USD 986,000 per post.


Mrs. Beyoncé Giselle Knowles-Carter is certainly no stranger to the limelight. While her Instagram account is rarely updated, when it is, she receives millions of likes within minutes of posting.

Between her unstoppable music career, her fashion line, various business interests, and scholarship programs, the superstar takes the time to provide her fans with brief insights into what she wears, events she attends, and family time with her husband, billionaire rapper and mogul Jay-Z and their three children, Grammy Award winner Blue Ivy and younger twins Sir and Rumi. Between all of this, Beyoncé charges upwards of USD 770,000 per Instagram post – that’s the size of a jackpot you can win when you play at Bet Big Dollar!

Cristiano Renaldo

As the most followed person on Instagram, footballer Cristiano Renaldo has a whopping 273 million followers from all over the world. Aside from numerous endorsements and multi-million dollar contracts, the soccer superstar is well on his way to becoming a billionaire. He often posts pictures of his practices and holidays with his family. If brands want to secure a spot on his grid, they have to put down an impressive USD 890,000 per post. It seems that being the world’s most famous footballer has its perks!

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