There are many factors to consider when planning your SEO campaign for 2019 and many tasks to get through to make SEO work for you rather than against you. One of the most important things you can do is also pretty straightforward: prioritise your SEO jobs so that you spend your time and money efficiently.
Here is a prioritized SEO approach for the rest of the year.
1. Tidy up – Out with the old and in with the new!
If you have content that is out of date, duplicated elsewhere, or just low in quality, go ahead and remove it. Google will ignore or even penalize it, and visitors will simply be bored or confused and click away from it. You also need to tidy up your navigation and user experience; people find it all too easy to just leave a site that is confusing or difficult to navigate.
2. Get responsive.
In some countries, more people search using mobile devices than desktops. Even in countries where desktop searches are still number one, mobile platforms are catching up quickly. Your website needs to show up on all platforms that people are using, and that means having a responsive website that is easily accessed by any device. Being mobile-friendly is a big factor in Google rankings, as Forbes points out.
3. Use Google properly.
Google is the world’s most popular search engine, and the tools it offers should not be ignored. Google Analytics and Google Webmaster tools are vital. You need to be sure that Google is indexing your pages and that you’re showing up in searches.
- Create quality content.
Once you have gotten rid of all your low-quality content, you need to make sure that you have good-quality content that is regularly updated. This gives Google more options to index your website and gives visitors to your site more ways to engage.
There are many more ways to improve your SEO; Search Engine Watch offers a number of good ideas for getting the job done. Also a great way to get quality content is to ask a Professional SEO services https://www.elevateuk.com/seo-services SEO is vital, especially to small and medium businesses that want to show up in local searches. Visitors need to find your website easily, and you want them to stay once they are there.